Solve the
affordability problem
EquityPro is an industry-first platform where finance and protection converge, with no upfront cost. By accelerating loan payoff, customers save on interest and build equity faster. Principal savings are used to pay down the loan or fund vehicle protection plans, turning what was once an upsell into effortless coverage every buyer can afford.
Sell more in just
a few steps
Step 1
Customer enrolls in PaymentShield+.
Step 2
Customer activates EquityPro.
Step 3
Step 4
Earn store credits or reduce principal loan.
Step 5
Customer enjoys the benefits.
EquityPro gives customers
two ways to benefit.
Store credit
Get more protection - $0 upfront
Turn your savings into store credits to:
- Purchase qualifying F&I protection products
- Avoid upfront costs
- Stay protected while continuing
to build equity
OR
Maximum equity
Pay off your loan faster
Put your savings toward your principal to:
- Build equity faster
- Reduce interest
- Pay off your vehicle sooner
One payment,
multiple benefits
Fuel your growth with smarter F&I while offering customers an unrivalled loan acceleration solution.
Smarter revenue
Built-in loan acceleration
Stronger loyalty
Flexible integration
Smarter revenue
Use principal savings, not pressure, to drive results.
- Increase PVR without added risk
- Improve conversion by funding protection through savings
- Drive results without raising monthly payments
Built-in loan acceleration
Change how customers pay. Everything else follows.
Weekly or biweekly payments aligned with paydays
Faster payoff and lower total interest
Principal savings applied toward protection
Stronger loyalty
Reach customers who need the most protection and keep them coming back.
Deliver coverage without overselling or payment shock
Enable protection for customers who previously could not afford it
Build trust early and turn first-time buyers into repeat customers
Flexible integration
Fits into your workflow from day one.
No upfront customer cost
Quick and seamless integration with VFI
One structure across the full sales journey
Smarter revenue
Use principal savings, not
pressure, to drive results.
- Increase PVR without added risk
- Improve conversion by funding protection through savings
- Drive results without raising
monthly payments
Get to know
EquityPro better
Request a guided walkthrough of how EquityPro works, the structure behind it, and why dealers are adopting this approach.
